the label goes on the outside.
No scratchy tag at the back of the neck. Made in the UAE, built for the heat, designed to be lived in.
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why it feels different
01
The label goes outside
No internal neck tag to cut out. Our signature KIDD label sits on the outside, where it can't rub.
02
Made in the UAE
Designed and made here, for the climate your child actually dresses for.
03
Free UAE delivery
Free shipping on all orders within the UAE. Next day delivery on orders placed before 16:00 (GMT+4); items in stock may take up to 2-3 days to ship. 15 days to request a return, with an AED 25 return fee per parcel (no fee on faulty or incorrect items).
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Coming November 2026
YOU — made with sensory needs in mind.
Printed labels, flat seams, and a loop on every piece for something to hold. Designed so any child would want to wear it.
Join The First 100What members get
- A number, #1 to #100
- First access before launch
- First pick of colours
- A vote on the next charm